Immersive Dining
MULTISENSORY ENVIRONMENTS
In multisensory dining, sounds, scents and visuals are used to enhance the flavours of a meal. Restaurant environments are themed to transport diners to a different world, through decor, lighting or even virtual reality. Spaces are designed to complement the cuisine, such as a VR ocean scene alongside a seafood dish.
INTERACTION & NARRATIVE
Menus are being used to tell stories, for example each course might tell a chapter of a story and the wait staff act as narrators to guide the diner through the meal. Diners are often invited to participate in the narrative, perhaps by preparing part of the meal or through character role play.
FOOD INSIGHTS
Throughout 2024, we continued to monitor the new openings and innovation within the global hospitality industry as the world got back to normal. We’ve seen the continued resilience that fuels the evolution of the food and restaurant trends and we look forward to the continuous growth of the industry in 2025-2026.
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